It's been proven time and again that sex sells. That's nothing new, but to keep things fresh, marketers have to figure out how to keep it sizzling. Ad agencies have found ways to sell everything from alcohol and fashion to technology and even burgers. Some ads are shocking, while some are artistic. Some are quite crude and offensive, while others are clever and so subtle, children wouldn't think twice upon seeing it.
The ad featured in the video is one that's a bit on the not-so-graphic side, yet Axe continues to use sex to sell their male hygiene products. The TV spot implies that by wearing Dry Pulse, the new Axe fragrance, the macho mojo men will emit is enough to cause an earth quake.
The print ad featured in the main image shows how sexual imagery can even sell a cell phone.
Check out some of the naughtiest ads we've seen on Trend Hunter.
Key Themes Behind This Trend
- Risqué Advertising
- Explore the trend of using risqué and provocative imagery in advertising to grab attention and generate brand awareness.
- Subtle Marketing
- Discover the trend of using subtle and clever messaging in ads to engage viewers and create intrigue.
- Shock Value Ads
- Uncover the trend of shocking and controversial advertisements that aim to create a memorable impact on consumers.
Where This Applies
- Alcohol
- The alcohol industry can explore disruptive innovation opportunities by incorporating bold and provocative advertising campaigns that resonate with their target audience.
- Fashion
- The fashion industry has the potential for disruptive innovation by embracing risqué advertising techniques to break through the clutter and capture consumer attention.
- Technology
- The technology industry can explore disruptive innovation by utilizing subtle and clever marketing strategies that showcase their products' unique features and benefits.
