UNEF wants the French student housing builders and lawmakers to know that the student housing shortage has reached crisis point. The shocking ad is aimed at demonstrating that even though some would choose to "ignore" the housing crisis, it's unacceptable and shouldn't be tolerated by French students.
This ad demonstrate how far the French are willing to go to make a shocking statement about the "state of affairs" in France, even if it means you're forced to see this woman's derriere on every bus stop and billboard ad nauseum for months to come.
The ad campaign must be working though as according to Valérie Pécresse on Feb 15th, 2008 student housing will be receiving 620 million euros to create 40 000 student housing units by 2014. The moral of the story? Sex can be good, bad and even ugly, but it still holds leverage at the bargaining table.
What Makes This Trend Stand Out
- Housing Shortage Awareness
- Opportunity for innovative advertising campaigns that shock and raise awareness about the housing shortage issue.
- Creative Messaging
- Opportunity for companies to explore unconventional and attention-grabbing messaging strategies in their advertising campaigns.
- Increased Government Funding
- Opportunity for companies in the student housing industry to capitalize on the increased government funding for creating student housing units.
Sectors Adopting This
- Advertising
- Opportunity for advertising agencies to develop bold and impactful campaigns that raise awareness about social issues like housing shortage.
- Real Estate
- Opportunity for real estate developers to focus on creating affordable housing solutions for students to address the housing shortage problem.
- Education
- Opportunity for educational institutions to partner with real estate developers to meet the demand for student housing and improve student experiences.
