To promote his latest movie, Semi-Pro, Will Ferrell dressed up as his character, Jackie Moon to create this viral campaign which is disturbing, yet a tactic his fans will find hilarious. The movie doesn't hit theaters until February 29, but already it's created quite a buzz. The trailer is embedded above.
He posed for Valentine's Day cards to support the movie. The outside said, "Let's get sweaty," and the inside featured a less-than-flattering image of the actor wearing nothing but a fro, hiding behind a basketball as he gives the camera a seductive look, hands twirling his chest hair. Ughh.
For Semi-Pro, Ferrell also created a series of eight fake commercials to promote deodorant:
He's also launched the viral Semi-Pro Contest, "Love Me Sexy" which asks fans to create their own videos. Here's one submission:
They also launched a series of official Super Bowl ads:
Bud Light:
Bud Light II:
Ferrell isn't a afraid of putting himself into unflattering roles. In fact, it's what makes him so appealing to a lot of people. He's been experimenting with different viral tactics, including the launch of self-made YouTube videos and online contests.
Why This Trend Is Growing
- Viral Campaigns
- There is an opportunity for businesses to create unique and engaging viral campaigns to promote their products or services.
- Viral Contests
- Organizing viral contests can be an effective way for businesses to generate user-generated content and increase brand engagement.
- Unconventional Marketing
- Taking a bold and unconventional approach to marketing, like Will Ferrell's viral tactics, can help businesses stand out from the competition.
Industries Being Reshaped
- Film Industry
- The film industry can explore innovative promotional methods, like viral campaigns and contests, to generate buzz and increase ticket sales.
- Advertising Industry
- The advertising industry can benefit from incorporating viral campaigns and unconventional marketing strategies to create memorable and impactful brand experiences.
- Entertainment Industry
- The entertainment industry can leverage viral campaigns and contests to engage with fans and create a buzz around new releases.
