YouTube has been the vehicle of exposure for many artists. Even more incredible than Tay Zonday, who won the world over with his surprising baritone voice when he sang Chocolate Rain, is this four year old drummer, Jonathan Nicklagard.
His talents on the drums are incredible, and he's already won over the hearts of Sweden with his mind-blowing musical talent. After being aired on national Swedish television, the kid has become known all over the country, and thanks to mentions in international media like Sky News, there's a good chance the rest of the world will soon be enamoured with him too.
Why is the little drummer boy so darn good? "Because I have played so much. I think it is fun," he said.
His dad agrees, "He is drumming constantly, not just on his drums, he is drumming on everything all the time."
Would he share his talents by joining a band one day? "Yes, I would, in Iron Maiden because they are cool."
Hopefully fame doesn't take the joy out of it for him.
Will some advertising agency scoop him up to launch their product like Dr. Pepper did with Tay?
Why This Trend Is Growing
- Child Prodigy Musicians
- There is an opportunity for the music industry to discover and nurture young talents, and create a new generation of child prodigy musicians.
- Social Media as Talent Exposure
- Social media platforms provide opportunities for undiscovered talents to be exposed globally, and businesses can leverage this trend to develop marketing strategies that showcase young artistic talents.
- Multi-talented Youngsters
- Young children possessing various creative talents can be encouraged and promoted by businesses to inspire future generations of multi-talented young people.
Industries Being Reshaped
- Music
- The discovery and promotion of young talents potentially disrupt the industry, particularly in diversifying music genres and facilitating cross-generational collaborations.
- Social Media
- Social media platforms as the primary venue for discovering talents and influencing audiences provide numerous opportunities for innovative marketing campaigns for various businesses.
- Education
- Educational institutions can incorporate creative and performing arts programs that foster the discovery and growth of young talents while increasing student engagement and promoting collaboration and diversity.
