All over the U.S. teenage girls are txting and IMing about the prom and having giggling fits as well as real angst. Hearst Digital Media wants them online. MyPromStyle.com is a new site with fashion, quizzes, slideshows, to help them be confident about their style CosmoGIRL, Seventeen and TEEN are colobrating on the effort.
Implications - As millions of tech-addicted teens continue to use the Internet as a social space, media companies are creating online portals to cater to this growing niche. Special school events, such as homecoming and prom, offer a promising opportunity for fashion brands to capture teens' attention by providing useful beauty tips and other age-appropriate lifestyle content.
Key Themes Behind This Trend
- Online Portals for Teens
- Media companies are creating online portals to cater to tech-addicted teens, providing age-appropriate lifestyle content.
- Teen Fashion and Beauty Tips
- Fashion brands have the opportunity to capture teens' attention by offering useful beauty tips and style suggestions.
- Social Media-driven Event Planning
- Teens are using social media platforms to plan and discuss special school events, creating opportunities for brands to engage with them.
Where This Applies
- Media
- Media companies are developing online portals to engage with the tech-addicted teenage demographic.
- Fashion
- Fashion brands can target teens by providing fashion tips and style suggestions through online platforms.
- Event Planning
- The rise of social media-driven event planning among teens creates opportunities for brands to support and engage in special school events.
