Karim Rashid designed five elegant bottles in the shape of enormous jewels for the Bombay Sapphire Revelation Collection. Gerrard designed the diamond and sapphire caps, Baccarat is the crystal, and the drink inside is Bombay Sapphire gin. Each bottle is priced at $200,000, making the entire collection worth $1 million.
Near the end of March 2008, each jeweled crystal bottle will be prominently displayed at a New York, London, Dubai, and Singapore airport. The purchaser will also receive a year's supply of Bombay Sapphire gin. Proceeds will benefit The Smile Train charity.
Now, you can go on eBay and find a fine collection of Charles Shaw (Two Buck Chuck) Cabernet for less, but hey, this is headed for Sotheby's next year, right?
What Makes This Trend Stand Out
- Luxury Crystal Bottles
- There is a market for luxury, high-end crystal bottles for alcoholic beverages, especially for limited edition and exclusive collections.
- Charitable Marketing Campaigns
- Companies can attract consumers and promote their brand by partnering with charity organizations and donating a share of the proceeds to a good cause.
- Celebrity-designed Products
- Collaborating with famous designers or personalities to create exclusive products can create interest among collectors and consumers, as well as generating brand awareness and buzz.
Sectors Adopting This
- Luxury Alcoholic Beverages
- Manufacturers of high-end, premium alcoholic beverages can create exclusive and limited edition crystal bottles for their products, attracting affluent consumers and collectors.
- Non-profit Organizations
- Charity organizations can collaborate with companies to create marketing campaigns or products that align with their mission and raise funds to support their programs.
- Design and Branding Agencies
- Agencies specialized in brand strategy, design, and marketing can offer their services to companies looking to create exclusive products or campaigns, connecting them with renowned designers and creating a unique value proposition.
