In a huge coup for eBay, every General Motors dealer will put their certified used cars on eBay Motors. eBay has fought hard battles for market share against Autotrader.com and the like. For used car buyers this means less hassle. Over 3,000 dealers will participate to radically change the used car market
Implications - The online world has created many alternatives to real-life occurrences. Facebook is to Generation Y what the dorm room was for Generation X, and YouTube may have officially replaced open mic night; thus, companies like GM are looking for ways to move their consumers' experiences to an online platform in hopes to suit the time. Other companies can surely benefit by doing the same.
Key Themes Behind This Trend
- Online Car Sales
- Traditional car dealerships seek to expand their customer base by offering online car sales platforms.
- Ecommerce Auto Collaboration
- eBay Motors partners with GM to streamline the selling process for used cars through their eCommerce platform.
- Certified Used Cars
- Car manufacturers and eCommerce platforms partner to offer certified used cars as a hassle-free option for consumers.
Where This Applies
- Automotive
- Auto companies can leverage eCommerce platforms to streamline the selling process for used cars and expand their customer base.
- Ecommerce
- eCommerce platforms can increase their market share by partnering with traditional industries such as automotive to expand their offerings.
- Marketplace
- Online marketplaces can disrupt traditional industries by providing a more efficient and convenient platform for buyers and sellers to connect.
