We've been covering Fashion Week since the Fall 2008 shows kicked off, and while we've mentioned details on the designs on the runway, we haven't mentioned much about the music accompanying the collections.
The song of the season, which mentioned in a previous post, was undoubtedly "You Don't Know my Name" by the Ting Tings, a track ultra popular at the New York shows. It was played by at least three designers including Diesel and Betsey Johnson.
As influential as the clothes are for future fashion, so too are the soundtracks for impacting trends in music, particularly for the club scene. The songs are handpicked to match the moods of each show and help bring out the attitude of each designer.
As much of the fashions were retro flashbacks, the music followed suit, with tracks being revived from the 50s through to the 90s, most of which were mixed to include a more modern beat.
Alexander McQueen played "Hey Jude" by the Beatles. Betsey Johnson's, another fan of The Beatles, played "Birthday" as well as , (not surprisingly) Blondie's "Pretty Baby" and "Low Rider" by War among six other songs.
In addition to the Ting Tings, Diesel played "Blue Jean" and "Fashion" by David Bowie as well as Duran Duran's "Girls on Film" and "She's a Model" by Kraftwerk.
Diane von Furstenberg had a 90s flashback with Blackstreet's No Diggity but then shot back to modern hits "2 Hearts" by Kylie Minogue and "Candy Man" by Christina Aguilera. BCBG stuck to The Pierces, playing four tracks including Boring and Boy in a Rock and Roll Band.
Agenda inc has a comprehensive list of tracks played the Spring/Summer 2008 shows as well as the most recent Fall/Winter 2008 collections. They're also offering eight free remixes.
Amazon also offers a series of CDs with top tracks from past Fashion Week shows.
What's Driving This Trend
- Retro Flashback Music
- Opportunity for artists and DJs to revive and remix classic songs for the fashion industry.
- Personalized Soundtracks
- Potential for designers to create custom music playlists to enhance their brand image and runway shows.
- Music-driven Fashion Trends
- Chance for music to influence fashion trends, especially in the club scene.
Who This Affects Most
- Fashion
- Opportunity for fashion designers to collaborate with musicians and create a unique fashion-meets-music experience.
- Music
- Potential for musicians and DJs to gain exposure and create music specifically tailored for the fashion industry.
- Event Planning
- Chance for event planners to incorporate music as an essential element in fashion shows and events.
