Where else but L.A. would home architecture be so dominated by the media? The owner is Hagy Belzberg. If there is nothing worth viewing on the screen, then a view out any of the glass walls will be just as award-winning. Terraces and patios for the movie buffs, and a 65 foot infinity pool for those who just like to be in the buff.
Implications - Now that the economic downturn is over, consumers are feeling jubilant about their long-term prosperity. A new group of young, wealthy consumers are now looking for a way to express these feelings. Companies should create luxury products that reflect this desire and they will be able to form a deeper connection with these consumers.
Why This Trend Is Growing
- Luxury Expression
- Create luxury products that reflect the desire of young, wealthy consumers to express their long-term prosperity.
- Media-driven Architecture
- Incorporate movie theatre-like features into home architecture to cater to the dominance of media in places like L.A.
- Outdoor Entertainment Spaces
- Design terraces, patios, and infinity pools to offer alternative entertainment options for movie buffs and relaxation seekers.
Industries Being Reshaped
- Luxury Goods
- Produce high-end luxury products that appeal to the desire of young, wealthy consumers to express their prosperity.
- Architecture and Design
- Explore media-driven architectural concepts that bring elements of movie theatres into residential spaces.
- Outdoor Entertainment
- Create outdoor entertainment solutions such as terraces, patios, and infinity pools for enhanced leisure experiences.
