What is flexible, sturdy, costs practically nothing, gets thrown around, and is taken for granted? If you think that cardboard is basically useless, think again.
When “Cartonist†Bertrande Durand-Jenny created her atelier Les Cartonnistes Associés in 2003 in Paris, everyone else was either recycling cardboard or throwing it out. Free to imagine, create, and customize beyond her heart's content, Bertrande Durand-Jenny has concocted a unique collection of furniture for both adults and children with the magical touch of a painter and sculptor.
A colorful universe comes alive with drawers in the shape of a woman, an animated CD holder, a strong and powerful coffee table, a royal couple of king and queen chairs, and a cheerful chest of drawers.
Key Themes Behind This Trend
- Sustainable Furniture
- Disruptive innovation opportunity: Develop eco-friendly furniture using sustainable materials and manufacturing processes.
- Customizable Design
- Disruptive innovation opportunity: Create furniture that can be easily customized and personalized according to individual preferences.
- Creative Use of Cardboard
- Disruptive innovation opportunity: Explore novel ways to use cardboard as a versatile and durable material in furniture design.
Where This Applies
- Furniture Manufacturing
- Disruptive innovation opportunity: Incorporate sustainable materials and customizable designs into the production of furniture.
- Home Decor
- Disruptive innovation opportunity: Introduce creative and eco-friendly furniture options to the home decor market.
- Art and Sculpture
- Disruptive innovation opportunity: Combine artistic elements with functional design to create unique furniture pieces that can also be appreciated as works of art.
