The design team that brought us the MINI Cooper has introduced a high performance electic vehicle called the ZOOP. It cruises at 180 km/h has a range of 450 km and it helps you look like you are from space.
"It won a special award at the recent international sustainable mobility event, the Michelin Bibendum Challenge for its extreme performance. Remarkably, the Zooop is not the product of an automotive manufacturer, or even an automotive design house. It is the third fully-operative EV prototype produced by globally renowned Paris-based fashion design house Maison de Courrèges and has had very little publicity outside of the car's native France." - Giz Magazine
What Makes This Trend Stand Out
- High-performance Electric Vehicles
- The success of non-car companies in developing EVs opens up opportunities for other non-automotive firms to enter the EV market.
- Fashion-technology Crossovers
- The success of Maison de Courrèges shows that fashion and technology can be combined to create innovative products.
- Alternative Automotive Design Practices
- The creation of the Zooop suggests that traditional automotive design practices may not be the only way to produce high-performance EVs.
Sectors Adopting This
- Automotive
- Established automotive manufacturers could benefit from exploring alternative design practices to create high-performance EVs.
- Fashion
- The success of the Zooop shows that fashion and design houses have the potential to disrupt the automotive industry.
- Technology
- Technology companies may also see opportunities for entry into the EV market with their advanced design and manufacturing capabilities.
