Here's another great PR stunt disguised as a piece of public art. This time it's entitled Ella and can be found in the centre of Sydney, Australia.
It is a sculpture of a naked woman whose skin is made up of more than 20,000 peaches. The creative for the idea came from the brand statement, "skincare that is good enough to eat."
Implications - Consumers respond much more positively to projects that appear to be grassroots than those funded by major corporations due to its seemingly more personable and empathetic origins. These sorts of campaigns have potential to be highly effective while costing considerably less than other forms of traditional brand advertising.
Key Themes Behind This Trend
- Grassroots Marketing
- Brands may turn to grassroots marketing to promote products in a more personable and empathetic way.
- Eco-friendly Public Art
- Eco-friendly and innovative public art installations may become a trend in urban spaces, drawing attention to environmental concerns while simultaneously promoting brands.
- Edible Art Installations
- The use of edible materials in art installations may lead to unique and immersive experiences for audiences in various settings.
Where This Applies
- Advertising
- Advertising agencies may explore more creative and cost-effective ways to promote brands through experiential marketing.
- Art and Design
- Artists and designers may collaborate with brands to create unique and attention-grabbing installations that draw in audiences.
- Food and Beverage
- Food and beverage companies may consider using their products as ingredients in art installations and other creative marketing campaigns.
