60s Shades

Cutler and Gross Eyewear

Over-sized eyewear has been the inspiration for many upcoming Spring/Summer 2008 season collections.

Cutler and Gross are presenting a collection inspired by the adolescent angst of the 1960's. Their stylish and glamorous collection was created to evoke a seductive mood, inspired by the iconic film "The Graduate."

Over the last 30 years, Graham Cutler and Tony Gross have spear-headed the revolution that turned eye wear from medical necessity into key fashion accessory.

Implications - The fashion industry is referencing 60s fashion styles as a source of inspiration and new products. Corporations in other industries may similarly visit back catalogs for product inspiration as well as ideas for new cutting-edge innovations.

60s-inspired Fashion
The popularity of 60s-inspired fashion trends has created an opportunity for fashion designers to create modern interpretations of retro styles.
Retro Product Design
The resurgence of retro styles in fashion and accessories opens up an opportunity for other industries to revisit classic designs for inspiration.
Fashion as Mood-setter
Inspiration from fashion collections like Cutler and Gross' 60s-inspired line showcase the power of fashion to influence mood and create an aura around a product or brand.

Who This Affects Most

Eyewear
Cutler and Gross' success in creating fashion-forward eyewear demonstrates the potential for innovation and disruption in the eyewear industry.
Fashion
The trend toward 60s-inspired fashion showcases the power of nostalgia in fashion and the opportunity to create new products that evoke classic styles.
Product Design
Corporations in industries outside of fashion have the opportunity to revisit retro product designs for inspiration and modern innovation.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 58%
Freshness 8%

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