Each year, thousands of Asians go under the knife to have their eyes reshaped to resemble Caucasian peepers, but one Brazilian model has the opposite desire; she is desperate for an oriental slant.
Angela Bismarchi, 36, will undergo her 42nd surgery, making her second in the world for most plastic srugery procedures (the most is 47 by Cindy Jackson.)
She's seeking out the Asian look in order to prime her for her performance at the Rio Carnival where she will lead her own samba group. More specifically, she's doing it to honor 2008 as the 100th year Japanese immigrants have moved to Brazil.
What's Driving This Trend
- Reverse Ethnicity Surgery
- The trend of reverse ethnicity surgery whereby individuals opt to undergo plastic surgery to resemble a different ethnic background opens up opportunities for cosmetic surgeons to explore new techniques and methodologies.
- Cultural Sensitivity
- With increasing cultural awareness, the trend of cultural sensitivity in the plastic surgery industry will require targeted marketing and communication strategies to educate consumers and avoid negative cultural appropriation criticisms.
- Hybrid Aesthetics
- The trend of hybrid aesthetics that involves a mix of different ethnic features will create new opportunities for cosmetic surgeons to create innovative fusion procedures that celebrate diversity and inclusivity.
Who This Affects Most
- Cosmetic Surgery
- The cosmetic surgery industry stands to benefit from the increasing demand for innovative and specialized procedures that cater to the nuanced needs of diverse clientele.
- Fashion and Beauty
- The fashion and beauty industry can use the trend of reverse ethnicity surgery to promote diversity and inclusivity by featuring models with blended features and hybrid aesthetics in their campaigns and cultural exchange programs.
- Multicultural Marketing
- The trend of multicultural marketing in the plastic surgery industry requires specialized approaches that acknowledge and celebrate cultural differences while avoiding harmful appropriations and stereotypes.
