As with most products in he marketplace today there is a glut of products and the only way to differentiate is to be either cheap or "remarkable" according to author Seth Godin.
Graniti Fiandre lets light create the focus for their new porcelain tile, the Luminar. The surface design interacts with light to make the metallic finishes appear unique and truly "remarkable."
"Luminar goes beyond the classic effects of light found in nature," the press release said. "The new GranitiFiandre collection offers an innovative solution where matter lets itself be shaped by light, creating a beautiful shimmer no matter what the conditions: in full light, in shadow, and even in moonlight.
"The surface of the material is covered by a continuous series of concentric circular engravings: the result is a bright, reflective surface, created in part through a special treatment that is applied to the technical porcelain tile to ensure outstanding aesthetic results.
"Luminar gets its visual impact from the unique optical effect given by its surface design. It is an interactive material that plays with light, is born of light, reflects light and generates light."
They come in gold, silver and bronze.
Key Themes Behind This Trend
- Light-interactive Materials
- Innovative materials that interact with light to create unique effects, such as the Luminar porcelain tile by Graniti Fiandre.
- Shimmering Surfaces
- The use of circular engravings and special treatments to create bright, reflective surfaces, as showcased by the Luminar porcelain tile.
- Distinctive Finishes
- The need for products to stand out in a crowded marketplace by offering unique finishes that capture attention, like the metallic finishes of the Luminar porcelain tile.
Where This Applies
- Construction Materials
- Opportunity to develop and market construction materials with light-interacting properties for use in architectural and interior design.
- Home Decor
- Opportunity to create distinctive and visually engaging home decor pieces that utilize innovative surface treatments to catch the eye of consumers.
- Art and Design
- Opportunity to explore the intersection of art and functional design by creating materials with unique light-interactive properties that blur the line between the two.
