AntiFreeze Improves Ice Cream

No More Freezer Burn

It sounds horrifically toxic, but scientists have found that the secret to perfect ice cream may lie in a new type of antifreeze. The discovery comes from food scientists at the University of Wisconsin at Madison.

Everyone knows that soft serve, ice cream bought at a cafe or the first serving from the tub you bring home taste the best. Why? No freezer burn. Going out, or buying a new bucket each time you want good ice cream could get really pricey. Even the best ice cream, when put in the home freezer, grows an infestation of ice crystals on top, and grows gooey underneath over time.

The new anti-freeze, however, may make it possible for you to have perfect ice cream every time, and from the comfort of your home. That would save a lot of money as well as travel time.

While it sounds scary, the anti-freeze is actually non-toxic. It's a gelatin protein base and can be added to any frozen foods, not just the creamy good stuff. You could apply it to your edamame beans, bread or chicken breasts.

Image from Thornton Lollies.

New Antifreeze Usage
Developing non-toxic antifreeze for food preservation create an opportunity for the food industry to innovate and improve quality assurance.
Perfect Texture
Innovative food technologies may lead to the development of a gelatin protein base for frozen foods to maintain their quality and texture.
Home-based Convenience
On-demand, high-quality ice cream without leaving your home could disrupt the ice cream industry and change customer behavior.

Industries Being Reshaped

Food
The food industry can benefit from developing innovative food technologies and create high-quality frozen treats.
Home Delivery
The convenience of having high-quality frozen foods delivered to your doorstep could disrupt the food delivery industry.
Retail
With the development of new food preservation technologies, retailers can improve the quality of their frozen food products and differentiate themselves in a crowded market.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 57%
Freshness 8%

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