Bugatti has their sights set on unseating Ferrari as the world's supercar manufacturer. On the heels of the VW-built Veyron, comes Project Lydia, named for Bugatti's wife.
We thought the Bugatti Veyron Pur Sang was ridiculously priced at $2 million, but Project Lydia is a $3 million dollar ubercar with around 1175 horsepower... and yes, it's street legal!
It's designed like a European road-course race car rather than a grocery-getter.
Implications - Auto Blog has stated that Project Lydia will likely have a version the the Veyron's 8-liter quad-turbo W16. Since the car is still a project, the German magazine Auto Motor und Sport have depicted the new Bugatti styled with aspects of a Le Mans racer. It is featured with different colors such as blue with black. The spoiler on the back really makes this super-fast car look like a real racer.
What's Driving This Trend
- Luxury Auto
- The $3 million Bugatti Project Lydia represents a growing trend of luxury auto manufacturers pushing the boundaries of pricing and performance.
- Electric Super Cars
- The Bugatti Project Lydia may inspire a trend in creating electric supercars that are street legal and designed for high performance.
- Customized Supercars
- The Bugatti Project Lydia highlights a trend in the demand for high-end, customized supercars with unique designs and features.
Who This Affects Most
- Luxury Automotive Manufacturing
- Bugatti's highly-priced and high-performance cars represent an opportunity for luxury automakers to explore new heights in innovation and consumer experience.
- Electric Vehicle Manufacturing
- The Bugatti Project Lydia's street-legal and high-performance capabilities may be a disruptive innovation to the electric vehicle manufacturing industry, creating a new niche market for electric supercars.
- Automotive Design and Customization
- The Bugatti Project Lydia represents a demand for bespoke automotive design and customization, offering an opportunity for automotive design firms to provide bespoke services for high-end, customized supercars.
