Hundreds of millions of dollars of Picasso artwork will be sold February 5th at Sotheby's.
One of the paintings with the most interest will be Tete de Femme of Dora Maar. Maar was the muse and lover of Picasso and was the subject of many of his masterpieces. This painting alone is expected to sell for between $13 and $17 million.
Watch the incredible morphing video below of some of Picasso's works.
Implications - Consumers appreciate fine art aesthetics more so than digitally enhanced artwork as media outlets have saturated the market with computer graphics. Corporations looking to garner consumer attention should consider the use of fine arts images in promotional campaigns.
What's Driving This Trend
- Fine Art Aesthetics
- Corporations should consider the use of fine arts images in promotional campaigns as consumers appreciate fine art aesthetics more so than digitally enhanced artwork.
- Media Saturation
- The market saturation of computer graphics in media outlets provides disruptive innovation opportunities for alternative forms of visual representation.
- Art Market Expansion
- The auction of Picasso artwork for multi-millions signifies the expanding art market and potential for disruptive innovation in the art industry.
Who This Affects Most
- Advertising and Marketing
- The use of fine arts images in promotional campaigns presents disruptive innovation opportunities for corporations in the advertising and marketing industry.
- Media and Entertainment
- The saturation of computer graphics in media outlets calls for disruptive innovation in the media and entertainment industry by exploring alternative visual representation.
- Art and Auction
- The auction of multi-million dollar Picasso artwork reflects the potential for disruptive innovation in the art and auction industry and signals an expanding art market.
