Mozilla has launched a new video campaign to win over the hearts of webbies and get them to make the switch over to the Firefox web browser. They're doing so with the help of internet celebrities, or what I like to call "cewebrities," in an online video. It's actually really catchy!
The Fight Against Boredom ads claim just as their initiative is titled: download Firefox, and keep boredom at bay. The messages are made by the blogger known only as Lizard, fitting of course, since that's the creature that's become the iconic representative of the company.
Cewebrities in the video include Tay Zonday (Chocolate Rain) and Leslie Hall (Gem Sweater) who will sing Rise Up, a song about how not boring Firefox is. Lyrics include:
"But some people make choices in life, that turn out pretty lame Sitting at home drinking white zin, playing a solitary card game."
and
"Quit your day job with the man. Rise up! Rise up!"
In addition to downloading Firefox, campaign supports can download the Facebook application, or become a fan of the group.
Want more Tay?
Key Themes Behind This Trend
- Cewebrities in Advertising
- Using internet celebrities in advertising campaigns to promote a product or service.
- Battling Boredom Marketing
- Marketing campaigns that emphasize the avoidance of boredom as a benefit of their product or service.
- Browser Competition
- Competition between different web browsers to win over users and increase market share.
Where This Applies
- Web Browsers
- Web browsers can use internet celebrities in their marketing campaigns and compete on benefits like avoiding boredom.
- Social Media
- Social media sites can offer applications or groups that promote products or services and engage with users.
- Advertising
- Advertising agencies can offer creative campaigns using internet celebrities and emphasize the benefits of combating boredom with a particular product or service.
