And you thought beer pong was just something you played with the guys on weekends? No way! There is an official annual tournament! The World Series of Beer Pong III in Las Vegas attracted 600 contestants this year!
For those who don't have time to read the World Series of Beer Pong rulebook, here's a quick debriefing. Two teams of strong-livered beer drinks gather, one on each side of an 8 ft table. On each side, there are 10 cups in a bowling-pin form, each container filled with about 2 oz of alcohol, usually beer. The goal is to knock over all the cups on the opposite side. Players alternate tossing ping-pong balls to the cups across the table; each time a cup is knocked over, it's taken away.
The best part about the WSOBP III? The winner gets $50,000. The worst part? The liquid is water.
What's Driving This Trend
- Professional Drinking Games
- Competitive drinking games are gaining popularity with increasing participation and sponsorship opportunities.
- Alternative Sporting Events
- Niche sporting events outside of traditional athletics continue to attract large audiences and prize money.
- Gamification of Drinking
- Innovative companies are embracing the trend of gamifying drinking culture.
Who This Affects Most
- Alcohol and Beverage Industry
- Companies in the alcohol and beverage industry can capitalize on the trend of competitive and social drinking.
- Event and Sports Management
- Industries related to event and sports management can take advantage of alternative sporting events and tournaments.
- Gaming and Entertainment Industry
- The trend of gamifying drinking culture presents opportunities for companies in the gaming and entertainment industry.
