This will undoubtedly be the viral marketing piece of the new year. Created by HEMA, an international retail organization, this spin-off site is an example of creative web design. All I can say is visit this 'Hema' site. It lasts about a minute and is fun to watch.
"Customer-friendly and with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand."
Implications - The release of a website with a creative, interactive design is the digital equivalent of a parade; it will gain the attention one needs in large numbers and is nearly impossible to ignore. Thus, companies can benefit from truly creative site designs.
What's Driving This Trend
- Creative Web Design
- Companies can benefit from truly creative site designs that distinguish themselves from other retailers.
- Interactive Websites
- The release of a website with a creative, interactive design is the digital equivalent of a parade.
- Viral Marketing
- Web design can be utilized as a viral marketing piece that gains attention in large numbers and is nearly impossible to ignore.
Who This Affects Most
- Retail
- Retail organizations can benefit from creative web design and interactive websites to distinguish their brand and gain attention for their products.
- Marketing
- Web design can be utilized as a viral marketing tool to gain the attention of large audiences and create buzz for a brand or product.
- Web Development
- Opportunities exist for web developers to create unique and creative website designs that capture the attention of audiences and drive traffic to a business or organization's website.
