In the coming months, it is predicted that fashion designers will further invade the cell phone industry. As there is now more demand for stylish phones from mobile consumers, it could mean big opportunities for leading fashion giants.
In the past months we've seen the mergence of top fashion designers and retail brands with mobile companies such as Prada for LG, Dolce & Gabbana for Motorola, Giorgio Armani for Samsung, Versus for Samsung, and Ted Baker for Samsung and HTC.
To be released in the U.S. and Asian markets this spring, Levi's has designed its first cell phone with ModeLab. The handset is an embossed stainless steel with a chain belt that can be attached to jeans. Tag Heuer will also venture into the mobile industry this 2008. Also to be designed by ModeLab, the phone is expected to be made out of stainless steel and will inherit a lot of qualities from Tag Heuer watches.
There are also reports going on that Dior, Gucci and Swarovski will hop into the designer phone bandwagon soon.
What's Driving This Trend
- Fashion-designer-phone Partnership
- Leading fashion designers are partnering with mobile companies to create stylish phones with unique features.
- Luxury Designer Branding in Mobile Industry
- Luxury fashion brands are expanding their reach into the mobile industry by designing their own phones with premium materials and unique features.
- Rise of Designer Wearable Tech
- High-end fashion designers are exploring wearable technology, including designer phones that double as fashion accessories.
Who This Affects Most
- Fashion and Apparel Industry
- Fashion designers partnering with mobile companies are disrupting the fashion and apparel industry by creating unique, high-end phone designs.
- Mobile Technology Industry
- Luxury fashion brands entering the mobile industry are disrupting the mobile technology industry by introducing new designs and features that cater to a high-end market.
- Luxury Goods Industry
- The rise of designer wearable tech, including high-end phones, is disrupting the luxury goods industry by creating new opportunities for luxury fashion brands to expand their offerings.
