More and more celebrities are using YouTube as a promotional tool. 2007 saw several stars begin creating their own viral videos to further boost their star status. A favourite had to be Will Ferrell.
The comedian maximizes his ability to do and say exactly what he wants on YouTube, utilizing the profanity that wouldn’t quite be appropriate for TV, and giving him more freedom than he gets on edited Hollywood films.
Will’s landlord movies was rated as one of the top of the year. In the last 8 months, it’s had over 51 million views!
We loved Will’s Green Team Video as well:
Key Themes Behind This Trend
- Celebrity Viral Videos
- Celebrities are increasingly creating their own viral videos to promote themselves and their brand, which presents a marketing opportunity for companies looking to tap into this trend.
- Profanity-forward Content
- As platforms like YouTube allow for less censorship, creating content with profanity or other edgy themes could gain significant traction and help a brand change their public perception.
- Humorous Real Estate Content
- Humorous videos centered around real estate, landlords and renting are gaining popularity and may present an opportunity for realtors or property management companies to capitalize on the trend.
Where This Applies
- Entertainment
- The trend of celebrities creating their own viral videos may disrupt traditional entertainment models and offer new opportunities for creative talent representation and content distribution.
- Advertising
- With the increasing popularity of celebrity viral videos, companies can explore influencer marketing opportunities with celebrities who align with their brand in a more authentic and engaging way.
- Real Estate
- Creating humorous videos centered around real estate, landlords and renting can help a company differentiate themselves in a crowded real estate market and go viral on social media.
