Angels in the Buff

Victoria's Secret Models Strip Down For French Photo Magazine

In their latest marketing stunt, the Victoria's Secret Models have posed naked to generate more publicity.

Models include Alessandra Ambrosio, Izabel Goulart, Miranda Kerr, Adriana Lima, Karolina Kurkova, and Selita Ebanks.

Just a month ago, the same models made headlines in the 2007 Victoria's Secret Fashion Show.

Implications - Without a doubt, this is just the kind of marketing stunt that is sure to entice a huge number of people, so you have to give credit to Victoria's Secret for coming up with it. These girls are easily some of the most stunning in the fashion industry, so it's no surprise that their stripping down would generate an eager reaction.

Nude Marketing
Using nudity as a marketing stunt to generate publicity.
Celebrity Endorsements
Leveraging famous models to promote brands and products.
Sensationalized Media
Creating headlines with provocative content to capture attention.

Industries Being Reshaped

Fashion
Opportunity for brands to incorporate bold marketing strategies in the fashion industry.
Beauty
Using celebrity endorsements to promote beauty products and increase brand visibility.
Entertainment
Leveraging sensationalized media to create buzz and attract audience in the entertainment industry.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 96%
Activity 100%
Freshness 8%

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