After Penelope and Monica Cruz's successful Fall/Winter collaboration with Mango, the sisters are once again invited by the famous high street brand to design for its Spring/Summer 08 collection.
Penelope Cruz will also front the Spanish retailer's first ever US campaign this coming February. Photo duo Mert and Marcus have been commissioned to shoot the ads.
"We want to take as much advantage as possible of having Penélope as our brand image for this spring campaign as she represents the Mango style at its top level," Judith Rius, Mango's advertising director said.
What's Driving This Trend
- Celebrity Collaborations
- Opportunity for brands to collaborate with celebrities to design and promote their collections.
- Brand Ambassadors
- Opportunity for brands to leverage the popularity and style of celebrities as brand ambassadors for their products.
- International Expansion
- Opportunity for brands to expand their reach by entering new markets and launching campaigns in different countries.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity for fashion brands to collaborate with celebrities to create unique and trendy collections.
- Retail
- Disruptive innovation opportunity for retailers to utilize celebrity brand ambassadors to attract more customers and increase sales.
- Advertising
- Disruptive innovation opportunity for the advertising industry to create impactful campaigns featuring celebrities to promote brands and products.
