A six pack of Stella Artois Nobilis recently sold for $15,000. The profits from world's most expensive six pack went towards wild life conservation group, WildAid thanks to AOL Canada who made the purchase.
The limited edition pack contained six celebrity-autographed magnums. One bottled is signed by Angelina Jolie, Kate Hudson, Charlize Theron and Woody Harrelson. Other signature included on the beers include Bo Derek, Ryan Gosling and Samuel L. Jackson
Kate Hudson has also created a brand of hair care products along with hairstylist David Babaii, part of the proceeds of which go towrad WildAid.
Key Themes Behind This Trend
- Celebrity Autographed Limited Edition Products
- Creating and marketing exclusive products with celebrity autographs for charity purposes.
- Luxury Alcohol Beverages
- Creating high-end, limited edition alcoholic beverages for collectors and enthusiasts to purchase.
- Cause-related Marketing
- Collaborating with non-profit organizations to create marketing campaigns and products for the greater good.
Where This Applies
- Alcohol Industry
- Partnering with celebrities to create limited edition, high-end alcoholic beverages.
- Beauty Industry
- Partnering with celebrities or hairstylists to create beauty products where part of the proceeds go towards a charitable cause.
- Philanthropy Industry
- Working with companies on cause-related marketing campaigns and partnerships with non-profit organizations.
