What reason could there be to wake the children in a panic at 4 a.m.? A sale at JC Penney's of course. In the latest ad by Saatchi & Saatchi, a mother wakes her children as if to alert them for a state of emergency. She riffles through the drawers, hurrying to get her youngens dressed and out the door. They join the rest of the neighborhood to rush to their local JC Penney. Check out the clip.
What's Driving This Trend
- Early Morning Sales
- Opportunity for businesses to create disruptive marketing campaigns that incentivize consumers to shop during odd hours.
- Experiential Retail
- Brands can create disruptive shopping experiences to increase foot traffic during off-peak hours and stand out from competitors.
- Hyperbolic Advertising
- Opportunity for brands to create humorous and exaggerated advertising campaigns that go viral and create buzz around a product or service.
Who This Affects Most
- Retail
- Opportunity for retailers to create disruptive marketing campaigns to drive foot traffic during off-peak hours and increase sales volumes.
- Advertising
- The use of hyperbolic advertising can create disruptive campaigns that go viral, increase brand awareness, and create buzz around a company's products or services.
- Marketing
- Opportunity for marketers to create disruptive campaigns that incentivize consumers to shop during odd hours and create unique shopping experiences that increase brand loyalty.
