This helmet does more than protect your noggin - it also looks like the skull that shapes your mushy melon. The helmet is light weight, comfortable, and has alot of breathing space. The Skull Helmet gives riders some serious street-credit and will scare the crap out of minivan-driving, suburban dads. Ride on, biker dude.
Implications - Products that are associated as being 'uncool' and 'nerdy' have to reinvent themselves in a new light. In an effort to make the consumers recognize the necessity for their health and safety, companies have created a more badass product while maintaining the features that make their product important. It appeals to the target who wants to feel rebellious towards society while maintaining their safety.
Why This Trend Is Growing
- Rebel Safety Gear
- Companies are creating safety gear products that appeal to rebellious individuals.
- Badass Aesthetic
- Products associated with 'uncool' reputations are being reinvented with a badass aesthetic.
- Breathable Protection
- Safety gear products are being designed to prioritize both proper protection and breathability.
Industries Being Reshaped
- Motorcycle Gear
- Companies producing motorcycle gear can benefit from incorporating a badass aesthetic into their products.
- Sports Safety Gear
- Sports safety gear companies can take advantage of the trend towards breathable protection.
- Cycling Equipment
- Manufacturers of cycling equipment can tap into the market for safety gear that appeals to rebellious individuals.
