Stand out from the crowd in one-of-a-kind celebrity-decorated UGG Australia boots.
From December 1 to 14, UGG Australia is hosting an online charity auction, Art & Sole, where boots jazzed up by A-list celebs are the hot items. Ashlee Simpson, Ashton Kutcher, Penelope Cruz, Matthew McConaughey, Jessica Simpson, Audrina Patdrige, Cindy Crawford, John Travolta, Kelly Ripa, Liv Tyler, Sharon Stone, Miley Cyrus, Ellen DeGeneres, Eva Longoria and many more put their artistic skills to work for UGG Australia's fifth annual Art & Sole Collection.
Using the word “hope†as their muse, the celebrities group painted signature UGG Boots creating one-of-a kind pieces of art. The hand painted one-of-a kind boots will be auctioned off from December 1st through December 14th with 100 percent of the net proceeds benefiting St. Jude Children's Research Hospital to help children with cancer and other catastrophic diseases. If you're looking for a fun Christmas present to give someone, while being a do-gooder at the same time:start bidding now!
Key Themes Behind This Trend
- Celebrity-designed Products
- Companies and charities can collaborate with celebrities to design one-of-a-kind products for fundraising and promotional purposes.
- Art Auctions for Charity
- Online art auctions can leverage celebrity and one-of-a-kind items to raise funds for charitable organizations.
- Combining Commerce and Charity
- Charity programs and companies can work together to create unique business opportunities that benefit both parties while also supporting charitable causes.
Where This Applies
- Fashion
- Fashion companies can collaborate with charities and celebrities to create unique products that drive revenue and support charitable causes.
- Art Auctions
- Online art auction companies can expand their services to include unique celebrity-created items that attract new audiences and support charitable causes.
- Ecommerce
- eCommerce companies can work with charities to create dedicated fundraising campaigns that leverage unique products and promotions.
