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1974 Lamborghini Becomes Art: 70-ton crane used to hang Car on Wall

Tired of having his 1974 Lamborghini towed repeatedly, Richard Moriarty choose otherwise to hang his car on a wall of his living space. The entire hanging procedure still required the use of a 70-ton crane, to lift the 1,000-pound car through a skylight to its final resting place, where it hangs over a solid glass staircase. The car hanging has got Richard some publicity, costing only $60,000 when bought; today the same will fetch him millions.

SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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