Next fall, you will be able to purchase a piece of Justin Timberlake! The singer is set launch women's and men's sportswear collections under his William Rast label.
The clothing label has signed a deal with J. Lindeberg founders Johan and Marcella Lindeberg to branch out into womenswear via a new sportswear line.
"I have always admired the modern designs and sophisticated aesthetics of Johan and Marcella Lindeberg," the singer, who founded William Rast with childhood friend Trace Alaya in 2005, told WWD.
"I am really excited that we have the chance to develop these strong collections together and that my vision for a complete William Rast lifestyle brand is in the hands of two of my most favorite designers."
The result will be a collection with a "sexy tomboy attitude," with intricately constructed T-shirts, tailored jackets, high-waisted skirts and fitted pants.
Men's wear fabrics such as wool herringbone will be used to create the more feminine silhouettes.
Prices haven't been set but are expected to be in line with the denim, which wholesales between $90 and $100.
What's Driving This Trend
- Celebrity Fashion Collaborations
- This trend presents an opportunity for fashion brands to collaborate with celebrities and create unique collections that cater to a wide audience.
- Gender-inclusive Sportswear
- The introduction of a sportswear line that combines feminine and masculine elements provides an opportunity for brands to tap into the growing market for gender-inclusive clothing.
- Blurring of Fashion Boundaries
- The merging of menswear fabrics with feminine silhouettes showcases the potential for breaking traditional fashion boundaries and appealing to customers who seek unconventional styles.
Who This Affects Most
- Fashion Retail
- Fashion retailers can explore collaborations with celebrities and utilize their influence to attract a larger customer base.
- Sportswear
- The sportswear industry can expand its offerings by creating gender-inclusive collections that cater to a diverse range of customers.
- Textile Manufacturing
- Textile manufacturers have an opportunity to experiment with the blending of different fabrics to create unique, boundary-breaking designs.
