You'd better be careful next time someone asks you what you want to drink -- if you answer "anything" or "whatever is fine," you just might get that. These bizarre beverages aptly titled Anything and Whatever because that is precisely what you get. All the labels from Singapore marketing company, Out of the Box, look the same, but the content is a surprise each time.
A can of uncarbonated Whatever might contain ice lemon, chrysanthemum or an apple tea while a can of Anything could be any type of carbonated soda, be it cola, lemon cola, rootbeer, etc.
Key Themes Behind This Trend
- Mystery Drinks
- Opportunity for creating mystery drinks with surprising flavors.
- Personalized Experience
- Opportunity for tailoring drinks to individual preferences.
- Unconventional Branding
- Opportunity to differentiate brand with unconventional packaging and labeling.
Where This Applies
- Beverage Industry
- Opportunity for beverage companies to create surprise and personalized drinks.
- Marketing Industry
- Opportunity for marketing companies to differentiate brands through unconventional branding strategies.
- Hospitality Industry
- Opportunity for hotels and restaurants to offer unique and memorable drink experiences to guests.
