Fake Window

Adjustable Lightup Blinds Simulate Daylight

Everybody in a cubicle lusts for a window. Everybody with an apartment overlooking an airshaft or parking lot wishes they didn't have a window, but they do still want the light. The answer to both solutions is blinds that light up to make any wall look as if the sun is shining in. Adjust the blinds to adjust the light coming through the "window."

Implications - Many workers spend a large majority of the day sitting at a desk and never get a chance to enjoy the rays of the sun. This fake window demonstrates how consumers are looking for methods of release after a busy day at the office. Infusing products with an environmental feel can give consumers a sense of enjoying the outdoors, while resting peacefully in the comfort of their home.

Lightup Blinds
New adjustable lightup blinds simulate daylight, offering a solution for those without windows.
Environmental Products
Products infused with an environmental feel can provide consumers a sense of enjoying the outdoors without leaving their home.
Indoor/outdoor Simulation
Products that simulate outdoor environments can offer an escape for those stuck inside for long periods of time.

Sectors Adopting This

Home Decor
Adjustable lightup window blinds can drive innovation and create disruption in the home decor industry.
Office Furniture and Decor
Lightup blinds could be used to create an innovative solution for offices and cubicles without windows.
Wellness
Indoor/outdoor simulation products could be a disruptive innovation in the wellness industry, offering consumers an escape from daily stress.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 72%
Freshness 8%

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