The Hills star Lauren Conrad has just released a new Linea Pelle Collection. After designing her own collection this Fall, Lauren designed a coin purse ($45), a clutch ($145) and a bag ($350).
"I love the bag (tote) because it holds so much and the leather is super soft. It is available in three colors. There's also a clutch and a coin purse."
All bags available in these colors: Dark Olive Green, Black, Espresso Brown. All items are for pre-order and will ship in December 2007.
The most surprising part is that they actually look wearable, and the leather seems so soft!
Key Themes Behind This Trend
- Personalized Fashion Accessories
- With celebrities now designing their own handbag collections, the personalized and customized fashion accessories trend is gaining momentum.
- Direct-to-consumer Model
- By designing and launching her own collection, Lauren Conrad is demonstrating the success of a direct-to-consumer model that cuts out the middleman and allows for greater control over the supply chain.
- Leather Goods
- The popularity of soft leather materials for fashion accessories continues with Lauren Conrad's new line, signaling continued growth for the leather goods industry.
Where This Applies
- Fashion and Apparel
- With celebrities becoming fashion designers, the fashion and apparel industry should focus on creating accessible, affordable, and personalized fashion accessories.
- E-commerce
- By launching her own collection through direct-to-consumer sales, Lauren Conrad shows the potential for growth in the e-commerce industry, especially for smaller, specialized brands.
- Leather Goods Manufacturing
- As soft leather materials remain in fashion, the leather goods manufacturing industry should focus on sustainable and ethical sourcing of materials, and improving product durability and longevity.
