The National Movie Archive ads speaks to the frustrations of anyone who's ever been irked by fellow movie-goers. The ad campaign consists of three ads, The Gun, Karate, and The Executioner.
1. "Get rid of the guy talking on the phone," portrays a screen shot of a gun targeted at the phone-talker
2. "Get rid of the guy who isn't crouching when passing by," which features a martial artist kick the patron's face in.
3. "Get rid of the guy who keeps his feet up" shows a man appearing to take a hack at the movie-goer's raised feet
The ads were published by McCann-Erickson Romania in July 2007.
Key Themes Behind This Trend
- Personalized Movie Experiences
- Opportunity for cinemas to offer personalized movie experiences that cater to individual preferences and minimize annoyances from fellow movie-goers.
- Social Etiquette Reinforcement
- Innovation opportunity to develop technologies or services that reinforce social etiquette in public spaces like cinemas, discouraging disruptive behavior.
- Interactive Advertising Campaigns
- Opportunity to create engaging and interactive advertising campaigns that resonate with audiences by addressing common frustrations and annoyances.
Where This Applies
- Cinema
- Disruptive innovation possibilities include implementing advanced seating arrangements, personalized viewing experiences, and improved soundproofing technologies.
- Advertising
- Innovations could involve creating interactive and attention-grabbing ad campaigns that evoke strong emotions and encourage audience engagement.
- Social Etiquette
- Potential for disruptive innovation in the form of digital solutions or initiatives that promote and reinforce social etiquette in public spaces.
