HP teamed up with Gwen Stefani to let fans create and print a tour book, paper dolls and other Gwen-inspired projects from from their computers.
If you're an avid fan of Gwen, you'd definitely love "The Sweet Escape Tour Book". This 36-page book of the singer's concert photos lets you upload your own favorite concert photos and captions alongside Gwen's. HP allows you to print a sample of your works or buy the whole book online for $29.99.
You can also design your own CD labels, greeting cards and style sheets as well as your own paper doll entourage with Harajaku-inspired versions of you and your friends.
Key Themes Behind This Trend
- Custom Fan Merchandise
- Companies can offer fans the ability to design and personalize their own merchandise for concerts and events, creating a unique experience for fans.
- DIY Personalized Printables
- Providing fans with the option to create and print their own personalized printables at home can be a disruptive innovation opportunity for businesses in the entertainment industry.
- Augmented Reality Fan Experiences
- Incorporating augmented reality into fan experiences can enhance the entertainment value by allowing fans to interact with their favorite artists and customize their concert experiences.
Where This Applies
- Entertainment
- The entertainment industry can benefit from offering custom merchandise and personalized printables to enhance the fan experience.
- Print and Publishing
- The print and publishing industry can explore the opportunity of offering DIY printing and design services for personalized printables.
- Technology
- The technology industry can develop augmented reality platforms and tools to create immersive fan experiences and revolutionize the entertainment industry.
