Ladies and gents, I can officially say that flopping down in front of the boob tube to watch Sunday morning cartoons is a thing of the past. Today's youth don't wake up excited to watch TV on weekends, instead, they nerd it up in front of their computers, watching webisodes of their favourite shows on the internet.
Kids love the freedom it gives them to choose what they want to watch and when.
"As broadband service becomes more available at home, the growing prevalence of video programming on the Internet is catching the attention of consumers — not to mention marketers and media companies," the New York Times wrote.
"One direction online video is going is toward the creation of scripted episodic shows that are made expressly for Web sites. Many online video programs, sometimes called Webisodes, emulate television in one respect in that they are released at the same time each day or week."
One talented cartoonist, Dan Meth, creates weekly webisodes called Meth Minute. Each cheeky clip takes a witty approach to portraying popular society. In the latest clip (featured below), PEZ Power, the bully of an average neighborhood picks on PEZ eating Stu. "Only Stu knows the true power of PEZ, a power that Beef will soon discover for himself."
Ladies and gentlemen, the future Sunday morning cartoons.
Why This Trend Is Growing
- Webisodes
- The trend of webisodes is disrupting traditional television programming, creating opportunities for digital media companies to produce and distribute scripted episodic shows made solely for websites.
- Online Video Programming
- Online video programming is the future of entertainment as viewers, particularly the younger demographic, increasingly opt to watch content via computers, opening opportunities for marketers and media companies to explore new distribution channels.
- Shift to Digital Media Consumption
- The shift in media consumption from traditional television programming to digital media creates opportunities for companies to capitalize on emerging trends and redirect marketing investments toward digital channels.
Industries Being Reshaped
- Digital Media
- The growing consumption of online video programming paves the way for digital media companies to introduce innovative webisodes and creative content that cater to changing consumer preferences.
- Entertainment
- Entertainment companies and content producers are tapping into the trend of webisodes and online video programming to capture the attention of younger audiences and expand their customer base.
- Marketing and Advertising
- The rise of online video programming provides marketers and advertisers opportunities to reach consumers through non-traditional channels and to create content that connects with their audience in engaging ways.
