Unisfair.com is a company that develops and produces virtual trade shows. In a business era, spending three days at a tradeshow can be tiresome and non productive. Unisfair offers a complete solution to the challenges of traditional trade shows. In January 2007, Cognos, a producer of enterprise planning and business intelligence software hired Unisfair as the provider to help put on its first virtual conference. It replacing seven of the face-to-face events scheduled for the Financial Forum tour.
According to marketingprofs.com, by the end 1,232 unique visitors attended the virtual conference (680 on June 19, and another 562 afterward). The event had attracted more visitors than all 10 live 2006 events combined. The tradeshow booths registered 2,300 unique visitors, and the resource center recorded close to 3,000 downloads, both reflecting that a number of attendees downloaded multiple files and/or visited more than one booth. " The result: Congos was recently bought by IBM giving the business a Second Life.
Why This Trend Is Growing
- Virtual Trade Shows
- Virtual trade shows provide a complete solution to the challenges of traditional trade shows, offering convenience and increased attendance.
- Online Event Platforms
- The use of online event platforms, such as Unisfair, allows businesses to reach a larger audience and generate more engagement.
- Digital Marketing Strategies
- Digital marketing strategies that incorporate virtual trade shows can help businesses attract and retain customers in a more efficient and cost-effective way.
Industries Being Reshaped
- Event Management
- The event management industry can leverage virtual trade shows to streamline event planning, reduce costs, and attract a wider audience.
- Technology Providers
- Companies in the technology sector can explore the development of online event platforms and tools to support virtual trade shows.
- Marketing and Advertising
- Marketing and advertising agencies can incorporate virtual trade shows into their strategies to help clients reach their target market and achieve higher conversion rates.
