Safety and utility no longer dominate space couture. Japanese space agency JAXA and Rocketplane Ltd, a space tourism company in Okalahoma, are sponsoring a space fashion contest for clothes that look good in zero gravity. The winners' designs can be worn on Rocketplane flights taking passengers to the edge of space for a mere $250,000 for 15 minutes.
Implications - Outer space has always been a fascination amongst kids and adults alike. With numerous sci-fi comics and films, the imagery of space continues to inspire numerous brands to produce their interpretation of futuristic clothes. As consumers look into the future, designers look with them as a way of evolving and expanding their creative capabilities.
Key Themes Behind This Trend
- Space Fashion
- Designing clothes that are both safe and fashionable for space travel presents an opportunity for disruptive innovation.
- Zero Gravity Couture
- Exploring designs specifically tailored for zero gravity environments presents new possibilities for innovative fashion designers.
- Space Tourism Apparel
- With an increasing interest in space tourism, there is an opportunity to develop apparel that enhances the overall space travel experience.
Where This Applies
- Fashion Industry
- The fashion industry can explore ways of incorporating space apparel designs into their product lines.
- Space Tourism Industry
- The space tourism industry can utilize space fashion designs as a way of enhancing their brand image and customer experience.
- Technology Industry
- The technology industry can develop new materials and technologies that are specifically suited for space apparel designs.
