What can turn you off more than a person's breath tainted with hard liquor? The person who exudes vodka AND garlic when they invade your personal bubble, exhaling violently into your face. If for some very peculiar reason you find this appealing, or you're a vampire slayer by trade, pick up a bottle of Garlic Vodka from Russian distillery, Vodochnaya Artel "YAT."
Implications - The garlic vodka is actually part of a new line of alcoholic beverages that were made to have an extremely strong taste. The new line is called bitter nastoykas and already has a horseradish-flavored vodka on the market. Many of the strong vodkas being made are perfect for cooking, as they enhance the flavor of the food.
What's Driving This Trend
- Strong Flavor Liquors
- A trend towards creating hard liquor with extremely strong taste to enhance the flavor of food or use in cooking.
- Niche Flavored Alcohol
- An emerging trend of artisanal offering of alcoholic beverages with unique and unconventional flavors such as garlic and horseradish.
- Exotic Ingredients in Alcoholic Beverages
- A trend towards the use of exotic ingredients in specialty alcoholic beverages for the adventurous drinkers.
Who This Affects Most
- Alcoholic Beverages Industry
- Innovative and unique flavors can disrupt the traditional alcoholic beverages industry and capture the attention of enthusiasts and culinary enthusiasts alike.
- Culinary Industry
- Incorporating strong flavored liquors to enhance the flavor of food or use in cooking can add a new level of culinary experience and create a new category of food and beverage pairings.
- Artisanal Food and Beverage Industry
- Specialty alcoholic beverages with unique and unconventional ingredients can disrupt the traditional marketplace and cater to the adventurous foodies.
