Plastic Instruments to Replace Real Ones?

Rock Band

As it turns out, the countless hours that I spent playing Guitar Hero shirtless on my leather couch was only validating EA’s and Harmonix’s proof-of-concept for something much bigger: Rock Band.

The PS3 (and x360) game is set to amalgamate the most addictive interactive games on this planet, earth (i.e. Guitar Hero and Karaoke Revolution.)

Say “good-bye” to your existing social life - save, of course, for the three friends you choose to form your rock allegiance with.  One is to be pitted behind the “skins” of a virtual drum-set, while the other two compliment your singing-that-only-a-mother-could-love on the bass and lead guitars.

Oh yeah, and the hype for this game is so big, I almost forgot to mention the release of Guitar Hero III this week, w00t! 

Virtual Instrument Games
There is a need for innovations that can recreate the experience of playing real instruments virtually through interactive games.
Music-based Social Platforms
Innovations that combine social media and music can create a unique platform for music lovers to connect and interact globally.
Interactive Entertainment
The demand for interactive games and entertainment is growing, creating an opportunity for new products and platforms that offer a more immersive experience.

Industries Being Reshaped

Gaming
The gaming industry can continue to develop and improve virtual instrument games that offer a realistic experience for players.
Music
The music industry can explore collaborations with gaming companies to create virtual instrument games that promote real instruments and music education.
Social Media
The social media industry can develop music-based platforms that allow users to connect with other music lovers globally and share their experiences.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 75%
Freshness 8%

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