In a special process called PVD (for physical vaporization and deposition), rose gold is turned brown like sausages in a skillet. OK, maybe sausage links aren't the right thing to compare a $10,000 piece of jewelry to (de Grisogono's "Browny Borwn Gold" collection). Out of your price range? QVC has a Chocolate Gold collection that is 14 carat gold coated with "chocolate brown coating." Would that make a brown diamond set in chocolate gold a double chocolate coated carrot cake?
Key Themes Behind This Trend
- PVD Process
- Disruptive innovation opportunity: Explore the use of PVD process in industries beyond jewelry, such as electronics or automotive, to create unique and unconventional finishes.
- Brown Gold
- Disruptive innovation opportunity: Introduce brown gold as a new color option in the fashion and accessories industry to cater to consumers seeking unique and unconventional designs.
- Chocolatization
- Disruptive innovation opportunity: Develop edible coatings or treatments inspired by the concept of chocolate gold, opening new possibilities in the food and beverage industry for visually appealing and edible products.
Where This Applies
- Jewelry
- Disruptive innovation opportunity: Experiment with unconventional materials and finishes, like chocolate brown gold, to create distinctive and eye-catching jewelry pieces for the luxury market.
- Fashion and Accessories
- Disruptive innovation opportunity: Incorporate brown gold as a trendy color option in fashion and accessories, offering consumers unique and unconventional choices in their style preferences.
- Food and Beverage
- Disruptive innovation opportunity: Apply the concept of chocolate gold to develop visually appealing and edible products, opening new avenues for creative and innovative food and beverage experiences.
