Calendars featuring naked rugby players seem to be invading the whole planet.
First came the French rugby players of Les Dieux du Stade, who have just released their ever-popular DVD of the making of the calendar.
Second were the student rugby players from the Sheffield Hallam Rugby Club, in England, have been publishing a cheeky calendar each year.
Their 2008 calendar has just been released.
Last are the Australians, in not one, but two 2008 naked rugby calendars: A League of their Own and Naked Rugby League.
Here's our first post from the summer:
Key Themes Behind This Trend
- Naked Rugby Calendars
- Disruptive innovation opportunity: Creating unique and provocative calendars featuring naked rugby players to cater to a niche market.
- DVD Making of the Calendar
- Disruptive innovation opportunity: Crafting behind-the-scenes DVDs showcasing the making of popular calendars featuring naked rugby players.
- Cheeky Calendars
- Disruptive innovation opportunity: Designing playful and flirtatious calendars featuring cheeky themes like naked rugby players for a fun and lighthearted twist.
Where This Applies
- Publishing
- Disruptive innovation opportunity: Publishing companies can explore the creation and distribution of niche calendars featuring naked rugby players to tap into a unique market segment.
- Entertainment
- Disruptive innovation opportunity: Entertainment industry can produce behind-the-scenes DVDs focusing on the making of popular calendars like those featuring naked rugby players to engage fans.
- Marketing and Advertising
- Disruptive innovation opportunity: Marketing and advertising agencies can incorporate the cheeky and playful themes from calendars like those featuring naked rugby players to create attention-grabbing campaigns and promotions.
