Shag & Plank Yoga Mats

Doreen Hing For DesignPublic

DesignPublic is selling three very unique yoga mats with realistic graphic prints. They were designed by Doreen Hing and are retailing for $95 each. The former shoe designer was bored at looking at everyone's cookie cutter yoga mats at the gym, so decided to put her artistic talents to work.

"Mats need carriers, other yoga accessories need roomy tote bags, and before she knew it she had a whole company's worth of designs," DesignPublic said. "She and Jennifer McKinley formed Plank, which brings a welcome measure of wit and design flexibility both to the surprisingly stiff world of yoga and to life outside the classroom, using fun graphics and strong color combinations."

The Plank mat makes it easy to image you're doing your sun salutation on the boardwalk. It resembles a worn piece of wood, complete with detailed grooves and a few seashells in the corner.
The Shag mat is absolutely hilarious! It looks like an authentic cushy, retro shag carpet, complete with hand prints. The Cobra mat will let you feel like you're doing stretches in a grassy meadow.

Graphic Yoga Mats
Opportunity for creating more unique and artistic yoga mats with realistic graphic prints.
Design Flexibility in Yoga Accessories
Opportunity for designing accessories that bring wit and design flexibility to the world of yoga.
Disruptive Yoga Mat Designs
Opportunity for introducing disruptive and unconventional yoga mat designs that challenge the traditional norms.

Industries Being Reshaped

Yoga Equipment
Opportunity for companies in the yoga equipment industry to innovate and offer more diverse and creative options.
Graphic Design
Opportunity for graphic designers to collaborate with yoga equipment companies and create unique graphic prints for yoga mats.
Artistic Home Decor
Opportunity for companies in the artistic home decor industry to expand their product line by incorporating yoga mats with graphic prints.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 39%
Activity 3%
Freshness 8%

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