Damsel in Distress Makeup

Prada Summer 2008

Do you fantasize about staring in your own fairy tale? Picture yourself as Snow White being chased through the wood by the wicked huntsman? Then look to Prada for inspiration on how to master the damsel in distress makeup look to compliment the scene.

To achieve this woe-is-me beauty style, combine dark smudged makeup for a smoky eye, pale as ivory lips, and a just-rolled-out-of-bed tousled mane. Jump into a short smocked dress in a diaphanous materials, and you too can add that air of breathlessness anticipation to your look next season.

Damsel in Distress Makeup Trend
The trend of achieving a woe-is-me beauty style through dark smudged makeup, pale as ivory lips and tousled mane.
In the Woods Fashion Trend
The trend of diaphanous smocked dress for a breathlessness anticipation look to compliment the damsel in distress makeup.
Just-rolled-out-of-bed Hair Trend
The trend of tousled mane to add a touch of carelessness to the damsel in distress makeup look.

Sectors Adopting This

Beauty and Personal Care Industry
Opportunity for cosmetics and hair care companies to introduce products, like smudged makeup and hair care products that can achieve the just-rolled-out-of-bed hair look to meet the demand of the Damsel in Distress Makeup Trend.
Fashion Industry
Opportunity for fashion brands that produce smocked frocks and diaphanous materials to cater the In the Woods Fashion Trend.
Ad Campaign Industry
Opportunity for ad agencies to create ad campaigns targeting consumers who want to achieve the Damsel in Distress Makeup Trend or In the Woods Fashion Trend.
SCORE
4.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 36%
Freshness 8%

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