The VW Eos "Shadow Poster" proves that the sun can go beyond providing alternative energy.
With their latest advertisements promoting the convertibles, Volkswagen shows us that the sun can also increase the number of cars test driven, and as a result, boost sales.
"Everywhere we put it up, the shadow poster not only caused a stir but also increased the number of test drives by more than 12%. Thus the 2,000 Euro poster caused a positive PR in the value of about 200,000 Euros," a rep from the German auto manufacturer said.
The world's first shadow poster is a finalist in the London International Awards 2007 under the Ambient Outdoor Category. DDB Dusseldorf is responsible for this very simple yet powerful ad.
What's Driving This Trend
- Sun-powered Advertising
- Opportunity for businesses to harness solar energy to create innovative and attention-grabbing advertisements.
- Increased Test Drives
- Using unique advertising methods like shadow posters to boost test drive numbers and ultimately increase sales.
- Ambient Outdoor Advertising
- Exploring creative strategies in the field of outdoor advertising to stand out and generate positive PR.
Who This Affects Most
- Automotive
- Automobile companies can leverage solar-powered ads to attract more customers and drive higher sales.
- Advertising
- Advertising agencies can develop innovative outdoor campaigns using unique techniques like shadow posters.
- Renewable Energy
- The solar-powered advertising trend presents opportunities for companies in the renewable energy industry to provide sustainable solutions for businesses.
