The latest viral ad for Toyota was produced by Saatchi & Saatchi, Los Angeles, and features a video clip from the graphic video game. I don't know much about the World of War Craft, but I'm pretty sure, it has nothing to do with Toyota trucks.
The machinima (machine cinema) ad shows the gaming screen in action as two players maneuver the virtual world, when a red Toyota Tacoma suddenly tears onto the screen.
The gamers shout, "Four wheels of furry" before the vehicle is devoured by a fire-spewing dragon.
A few seconds later, the monstrous beast spits the pick up truck out again.
"Did you see me lay down the law? I am the law giver," the driver of the Tacoma shouts.
Very bizarre.... check it out!
What's Driving This Trend
- Viral Marketing
- The viral Toyota ad demonstrates the power of creating shareable content that captures attention and generates buzz.
- Machinima Advertising
- The use of machinima in advertising presents an innovative way to engage with the gaming community and create unique brand experiences.
- Cross-industry Collaborations
- The collaboration between Toyota and the World of Warcraft franchise showcases the potential for partnerships between brands in different industries to create unexpected and memorable campaigns.
Who This Affects Most
- Automotive
- The Toyota ad highlights the opportunities for automotive companies to reach new audiences and engage with the gaming community through creative marketing strategies.
- Gaming
- The World of Warcraft-inspired ad demonstrates the potential for gaming companies to monetize their platforms through partnerships with brands and advertisers.
- Advertising
- The use of machinima in advertising opens up new possibilities for creative agencies to develop immersive and interactive campaigns that merge virtual worlds with real-world brands.
