Indulge the little girl in you, for a good cause. Show you care this October for Breast Cancer Awareness Month, and look chic, cute and girly doing it. Essie has produced a special limited edition nail color for the Month of October, Pink Is Powerful, and in this case so is awareness.
"New from Essie Cosmetics is a special, limited-edition nail polish created in support of Breast Cancer Awareness Month. The color, Pink Is Powerful ($7) is a pale, shimmery sheer pink intended to inspire hope. 10% of the profits from Pink Is Powerful will be donated to the Entertainment Industry Foundation's Women's Cancer Research Fund throughout the month of October. So go ahead, indulge and paint your nails this pretty pink and help support breast cancer patients, awareness and prevention."
Implications - Companies that attach themselves to a particular cause or charitable organization create instant positive brand recognition in consumers' minds.
What Makes This Trend Stand Out
- Cause-related Marketing
- Businesses can align themselves with charitable causes to build brand recognition and goodwill in consumers.
- Limited Edition Products
- Creating limited-edition products for special occasions like Breast Cancer Awareness Month can create a sense of urgency and generate revenue while supporting a cause.
- Social Responsibility Marketing
- Marketing campaigns that promote causes or social issues can appeal to socially conscious consumers and build brand loyalty.
Sectors Adopting This
- Cosmetics
- Cosmetic companies can support causes and promote their brand by creating limited-edition products for special occasions.
- Entertainment
- Entertainment industry organizations can partner with charities to raise awareness and funds for important causes.
- Retail
- Retail businesses can increase brand recognition and customer loyalty by aligning themselves with charitable causes and supporting social responsibility initiatives.
