Ringo Starr's hands were the model for this $36,000 chess set. This chess set was designed by artist and musician Klaus Voormann. Voorman is also a record producer and has had a long relationship with the Beatles. He designed an album cover for them, and was once bassist for Manfred Mann.
British jeweler Asprey had this set made and plated with pure silver and gold. The set will be duplicated for $36,000 per set.
Implications - The use of celebrities in products and services has been proven to be an effective method of advertising. Businesses looking to profit from this use of celebrities should consider using them as an inspiration behind their products, services or ad campaigns in order to connect to their buyers.
What's Driving This Trend
- Celebrity-inspired Products
- Creating products or services inspired by celebrities can be a successful marketing strategy for businesses.
- Luxury Chess Sets
- Designing high-end chess sets with premium materials and unique designs can cater to affluent customers.
- Artist-musician Collaborations
- Collaborating with artists or musicians to design and create luxury products can attract niche customers who appreciate creative collaborations.
Who This Affects Most
- Luxury Goods
- Luxury goods industry can explore the potential of celebrity-inspired products to tap into new markets and increase brand value.
- Art and Design
- Art and design industry can benefit from artist-musician collaborations to create unique and exclusive products for their customers.
- Fine Jewelry
- Fine jewelry industry can leverage the demand for luxury chess sets to expand their product offerings and reach a wider customer base.
