When Snowball the cockatoo heard the Backstreet Boys, he started dancing and his music video became an international blockbuster hit!
Snowball's boogie to Everybody (Backstreet's Back) 1997 is among the most watched videos on the Internet this week.
"Snowball is a medium sulphur crested Eleanora cockatoo and he loves to dance and sing. He loves the Back Street Boys. No one taught Snowball to dance...he just heard this song and suddenly felt like dancing. We're all jealous because he can out dance each one of us...nobody likes a show off! When he's really in the mood, he dances and sings. And at the end of the performance he takes a bow or two or twenty!! Enjoy the show. "
Implications - Viral videos are rapidly replacing comedy shows as the go-to place for a good laugh.
What Makes This Trend Stand Out
- Viral Videos
- Opportunity for businesses to create engaging and shareable content that can go viral.
- Music-driven Entertainment
- Potential to exploit the emotional connection between music and entertainment to captivate audiences.
- Animal Influencers
- Rise of animals with large followings opens up collaboration opportunities for brands looking to tap into their popularity.
Sectors Adopting This
- Digital Entertainment
- Disruptive innovation opportunities in creating interactive and immersive digital experiences centered around viral videos.
- Music and Entertainment
- Chance to leverage the power of music to create engaging content that resonates with a wide audience.
- Animal Care and Pet Products
- Potential for product collaborations and marketing campaigns targeting animal lovers inspired by animal influencers like Snowball.
